Miss Italia 2014 in Jesolo

Organisers Miren, in partnership with the Magnolia production company, is preparing a new format to celebrate the 75th anniversary of a competition that has some great new features, involving participants, who will probably already be in Jesolo towards the end of August, in a more direct way. The idea is to renew the show’s formula to match programmes popular with a younger audience, launching a challenge to a modern world made up of social networks, the Internet and instant messaging. In the words of managing director Mirigliani: We will finally see the outcome of a project that recounts the evolution of the female world".